To avoid wasting money, ensure that you target the right audience, optimise yourcampaigns, and make decisions based on data, rather than based on gut feeling.

You may start to see orderly results as soon as you start running your campaign, or within afew days of starting your campaign, depending on the length of your campaign.

An agency will provide you with their expertise and will provide you with many tools to getthe highest possible return on investment from your ad spend.