Mydopa
Client
Mydopa
Industry
Health Care
Year
2025
Services Provided
MYDOPA is a herbal healthcare formulation positioned in a sensitive neuro-care category, where credibility, trust, and clarity of communication play a crucial role in influencing caregiver and patient decisions.
While interest existed, the brand needed a stronger digital system to turn that attention into consistent, qualified leads.
The Challenge
Our Solution
Research & Diagnosis
We conducted a funnel audit to identify drop-off points, gaps in communication, and friction in the conversion journey.
Brand & Message Alignment
Messaging was redefined to better connect with caregiver concerns, focusing on reassurance, clarity, and outcome oriented communication.
Performance Marketing System
We rebuilt the lead generation funnel with structured campaigns targeting high-intent audiences and aligning creatives with each stage of the journey.
Tracking & Optimization
Continuous testing was implemented across audiences, creatives, and landing experiences to improve cost efficiency and lead quality.
Execution
Refined ad creatives to clearly communicate benefits and intent.
Introduced stronger trust signals across the user journey.
Alligned landing experience with ad messaging for continuity.
Optimized campaigns regularly based on real-time conversion data
Lead Cost Reduction
Reduction in cost per qualified lead
Lead Volume Growth
Increase in total inbound leads
Acquisition Performance
Impact
Overall funnel efficiency improvement
Beyond the metrics, MYDOPA’s growth came from fixing a broken funnel. By aligning caregiver-focused messaging with stronger trust signals and continuous performance optimization, the brand achieved lower acquisition costs while scaling high-quality leads sustainably.
Real Results, Real Voices
Dr. Vijith K V
Managing Director & Chief Physician, VIAMS
“For a healthcare product like MYDOPA, trust and clarity in communication are extremely important. We were looking for a team that would understand both the medical responsibility and the marketing side, and Koncepts Lab managed this balance very well. They refined how MYDOPA was presented, improved not only our lead numbers but also the quality of enquiries, while significantly reducing cost per lead and improving conversions. We could clearly see better responses from patients and caregivers. Their structured digital approach has helped us build strong trust and consistent growth.”
Why This
Worked?
Fixed Funnel Gaps to Improve Lead Conversions
Clear Messaging That Matches Caregiver Expectations
Stronger Trust Signals From Ad to Enquiry
Optimized Acquisition for Lower Costs, Higher Leads