Position Information
Marketing & Strategy Internship
Type
Unpaid Internship
Location
Koratty Infopark, Thrissur
Department
Digital Marketing
About
The Role
We are seeking motivated and intellectually curious interns to support ongoing research in marketing strategy and consulting. This is a hands-on role where you will work directly alongside the strategy team, contributing to real-world strategic studies, client-facing analyses, and academic documentation. Ideal for students pursuing degrees in Business, Marketing, Economics, and Management or who are looking to build practical consulting competencies while earning academic credit.
Excited to apply?
We value passion and eagerness to learn more than a polished resume.
Key Responsibilities
- Research & Literature Review: Conduct systematic literature reviews on marketing trends, consumer behavior, and strategy frameworks.
- Synthesize academic journals, industry reports, and white papers into actionable research summaries
- Maintain a well-organized reference library and citation database
- Data Collection & Analysis: Design and administer surveys, questionnaires, and structured interviews
- Collect and organize primary and secondary market data from diverse sources
- Perform quantitative and qualitative data analysis using tools such as Excel, SPSS, or equivalent
- Create data visualizations and summary tables to support research findings
- Fieldwork & Primary Research: Assist with on-ground fieldwork including stakeholder interviews and competitor research
- Support the mapping of local and regional market dynamics relevant to ongoing consulting projects
- Document field observations systematically and report findings accurately
- Writing & Documentation: Draft research briefs, strategy memos, case study summaries, and project reports
- Assist in preparing presentations, decks, and client-facing deliverables
- Maintain accurate and up-to-date documentation for all ongoing research projects
Requirements
- Currently enrolled in a Bachelors or Masters program in Business, Marketing, Economics, or a related field
- Strong written and verbal communication skills in English
- Ability to work independently, manage time effectively, and meet deadlines Preferred
- Prior coursework or exposure to marketing strategy, research methodology, or consulting
- Experience with data analysis tools (Excel, SPSS, Google Sheets, Tableau)
- Familiarity with academic research practices and citation formats (APA/Chicago)
- Demonstrated interest in consulting, brand strategy, or market research
- Hands-on experience with AI writing and research assistants (e.g., ChatGPT, Claude, Perplexity, Gemini)
- Ability to use AI tools for literature summarization, competitive analysis, and content drafting
- Familiarity with AI-powered data and visualization tools (e.g., Notion AI, Gamma, Beautiful.ai, Canva AI)
- Working knowledge of prompt engineering to extract high-quality outputs from language models
- Awareness of latest marketing tech trends including automation, AI-driven consumer insights, and generative content
- Comfort with productivity and collaboration tools such as Notion, Airtable, Slack, or similar platforms
- AI & Modern Tools Proficiency (Strongly Encouraged) : We are a forward-thinking research practice that actively integrates AI and emerging tools into our workflow. Candidates who are comfortable leveraging these technologies will have a distinct advantage
What You’ll Gain at Koncepts Lab
- Hands-on experience in real-world marketing strategy and consulting research
- Mentorship from an experienced researcher and consultant
- Portfolio-worthy deliverables including research reports, case studies, and data analyses
- Certificate of Internship upon successful completion
- Academic credit (subject to your institution's internship policy)
- Strong letter of recommendation for outstanding performers
- Opportunity to work with cutting-edge AI and research tools used in professional consulting
Excited to apply?
We value passion and eagerness to learn more than a polished resume.